ActiveCampaign rating history
SaaS (Software as a Service)Historical rating trends and review volume analysis
Current Rating
Total Reviews
0
Verified customer feedback
About ActiveCampaign
ActiveCampaign is a SaaS platform specializing in marketing automation, offering capabilities that combine CRM functions with advanced email, SMS, and WhatsApp messaging automation. The platform leverages AI (Active Intelligence) to help businesses orchestrate cross-channel customer journeys, personalize interactions at scale, and drive revenue growth.
📋 Rating Snapshots
| Date | Rating | Reviews | Change |
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📊 AI Summary
ActiveCampaign receives a mixed overall rating of 2.9/5, indicating significant polarization among its large user base. While long-term users acknowledge the platform's powerful and flexible automation capabilities, a dominant theme across negative reviews is severe dissatisfaction with continuous price increases, perceived reduction in value, and poor customer support experiences, especially when issues arise.
What customers like
- Powerful and flexible marketing automation engine, especially for complex workflows.
- Good value proposition compared to much more expensive competitors (e.g., HubSpot) for small businesses.
- Strong core mailing features and good integration capabilities (e.g., Zapier).
- Positive mentions of dedicated onboarding support for new customers.
Main concerns
- Aggressive and continuous price increases, leading long-term customers to feel penalized or locked-in.
- Significant issues with platform bugs, slow web interface, and unreliable features (e.g., scheduled emails failing).
- Poor customer support experience, including broken chat functionality, gaslighting, and issues with billing/cancellations.
- Perceived reduction in service quality or removal of features over time despite rising costs.
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