Semrush rating history

SaaS

Historical rating trends and review volume analysis

Current Rating

2.3
2.3

Total Reviews

1,165

Verified customer feedback

Recent Change

+1new reviews

About Semrush

Semrush is a Software as a Service (SaaS) provider offering a comprehensive suite of data-driven marketing tools focused on SEO, content marketing, social media, advertising, and competitive analysis. The platform aims to help businesses measure, grow, and win digital brand visibility across various search channels, including traditional search engines and emerging AI platforms.

🏢 Digital Marketing TechnologySEO ToolsDigital MarketingCompetitive AnalysisContent MarketingAI Search
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Rating & Reviews Trend

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Review Velocity

Daily new reviews. Spikes may indicate viral events or potential manipulation.

📋 Rating Snapshots

DateRatingReviewsChange
Jan 10, 2026
2.3
1,165(+1)
Jan 09, 2026
2.3
1,164(+1)
Jan 08, 2026
2.3
1,163(+3)
Jan 07, 2026
2.3
1,160(+3)
Jan 06, 2026
2.3
1,157
Jan 05, 2026
2.3
1,157
Jan 04, 2026
2.3
1,157
Jan 03, 2026
2.3
1,157
Jan 02, 2026
2.3
1,157
Jan 01, 2026
2.3
1,157

📊 AI Summary

Semrush receives a very low overall rating of 2.3/5, driven by significant customer frustration regarding pricing, billing practices, and difficulty canceling subscriptions. While some users acknowledge the tool's comprehensive features and data quality, the overwhelming negative sentiment centers on poor customer service, perceived 'dark patterns' in UX for cancellations, and aggressive billing after free trials.

What customers like

  • The tool is comprehensive, covering all areas of search and providing a 360-degree view of projects.
  • Users appreciate the data quality, accuracy of keyword tracking, and the depth of features available.
  • The platform is credited with helping users achieve significant organic traffic growth.

Main concerns

  • Extreme difficulty in canceling subscriptions, often requiring multiple steps or resulting in unwanted charges.
  • Aggressive billing practices, especially auto-renewal after free trials, leading to refusal of refunds.
  • Poor and unresponsive customer service, with users reporting being ignored or locked out of accounts.

💡 About This Data

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AI Analysis

Monthly comparisons powered by GPT-5-nano