Later rating history
SaaS / Marketing TechnologyHistorical rating trends and review volume analysis
Current Rating
Total Reviews
331
Verified customer feedback
About Later
Later is a platform offering social media management and influencer marketing solutions, utilizing AI-driven strategy and data analytics to help brands manage content scheduling, track performance, and execute creator campaigns. They cater to enterprise brands, SMBs, creators, and agencies across various industries like retail, fashion, and CPG.
Rating & Reviews Trend
Review Velocity
Daily new reviews. Spikes may indicate viral events or potential manipulation.
📋 Rating Snapshots
| Date | Rating | Reviews | Change |
|---|---|---|---|
| Jan 09, 2026 | 1.4 | 331 | |
| Jan 08, 2026 | 1.4 | 331 | |
| Jan 07, 2026 | 1.4 | 331 | |
| Jan 06, 2026 | 1.4 | 331(+1) | |
| Jan 05, 2026 | 1.4 | 330 | |
| Jan 04, 2026 | 1.4 | 330 | |
| Jan 03, 2026 | 1.4 | 330 | |
| Jan 02, 2026 | 1.4 | 330 | |
| Jan 01, 2026 | 1.4 | 330 | |
| Dec 31, 2025 | 1.4 | 330 |
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📊 AI Summary
Later has an overwhelmingly negative customer sentiment, reflected in its 1.3/5 rating, with severe complaints centered on deceptive billing practices, difficulty obtaining refunds, and sudden removal of core features like X/Twitter scheduling. While the website promotes advanced AI and high ROI for influencer marketing, customers report platform inefficiency, non-functional features, and terrible customer support.
What customers like
- Website highlights successful case studies with major brands (e.g., El Pollo Loco, American Greetings) showing high engagement and ROI.
- Platform offers advanced features like AI-driven strategy (Later EdgeAI) and social listening.
- The platform is noted historically as being useful for scheduling by some former users.
Main concerns
- Aggressive and non-refundable annual auto-renewals, often without warning, leading to accusations of theft and scams.
- Sudden removal of critical features (e.g., X/Twitter scheduling) after customers have already paid for annual subscriptions.
- Platform is described as buggy, cluttered, inefficient, and having features that do not work as advertised, especially on certain browsers.
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AI Analysis
Monthly comparisons powered by GPT-5-nano